As an entrepreneur, you wear a lot of hats. In any given day, you find yourself playing the roles of service provider, accountant, managing human resources and so much more. You’re probably also finding yourself in the roles of marketing director and social media manager. But, like most business owners, you likely don’t have time to become a digital expert. You’re too busy dealing with the daily activities of running your business.
77% of business owners lack the time and knowledge to manage social media effectively.
70% of business owners want to use social media to grow business and reach new customers.
If these are your 3 biggest struggles being a business owner believe you are not alone!
1. Not knowing why you’re on social media:
You know you’re business needs to be on social media, but what do you want to achieve with your social media presence? Choose one thing you want to accomplish by adding social media to to company’s marketing plan and start from there.
2. Not knowing which social media platform(s) to use:
Facebook, Twitter, Instagram, LinkedIn . . . the choices of social media platforms seem endless — and overwhelming! The good news is that your business doesn’t have to be on every single one of them. In fact, the vast majority of companies choose two or three channels and use those exclusively.
3. Coming Up With Content:
By far, one of the biggest social media struggles business owners face is knowing what to post. But we’re here to tell you that the sky is the limit! Remember that while content should always be relevant and useful, it doesn’t have to be (and shouldn’t be) dry and boring. Post a favorite quote, a picture of your team, a link to a great article, or a fill in the blank question to your customers. The key is to start and be consistent in your posting and keeping it real!
This is just the beginning of your online journey. We would love for you to come join us in Part 1 of our Social Media Workshop.
1161 Henderson Highway
WHEN: Sunday, June 10 2018
TIME: 9:30am - 12:30pm
WHERE: HAIROLOGY STUDIO
@josievilay - Josie Vilayvanh
@wordofmouthdigitalmarketing - Rona & James
- Why social media is a great outlet for your business
- How to write an amazing caption
- A kick ass Bio
- Taking eye catching content
- Hashtag Do’s & Don’t’s
- Finishing and taking that Perfect IG photo
- Must have apps
- Brand Strategy (How to define your brand)
- Finding your voice
- Choosing your platforms
- Creating and curating content
- Using the right tools
- Email Marketing
- 5 step Facebook Ad strategy
WHAT TO BRING
- Notebook & Pen
WHAT WE PROVIDE
- Social media workbook
*ALL TICKET SALES ARE FINAL*